MACO - Future Report 2024: Transparent communication

Information & Communication

We live transparency

In dialogue with the environment

Transparency is important to us. This is why we provide information about our social and ecological commitment - for example in our customer newsletter, with the Future Report, on our website or in social media.

Above all, however, we are interested in exchange and seek dialogue with relevant target groups - above all our employees. To this end, we create various communication options and actively seek feedback.

We look forward to your feedback

Do you have any questions or suggestions about our commitment to sustainability? Our sustainability team looks forward to hearing from you: sustainability@maco.eu

We ask stakeholders to talk to us

Stakeholder dialogue

On course for 2028

With a view to the upcoming sustainability reporting in 2028, we are already working intensively on the requirements of the CSRD. We are currently working on identifying the key sustainability issues for our organization and are conducting a comprehensive stakeholder dialogue to this end.

This dialogue involves around 40 internal and external stakeholder groups and is intended to provide information on where opportunities and risks exist for MACO in the area of ESG – but also in which areas we are already well positioned. The insights gained form a central basis for the well-founded and targeted further development of our sustainability reporting.

Feedback culture

Employees surveyed

We have conducted an annual survey of our Austrian employees since 2019. Among other things, motivation, leadership behaviour, feedback culture, development opportunities and the values of our collaboration - including sustainability - are assessed.

On the basis of this sentiment, we can develop measures to further develop and improve ourselves.

Customers provide insight

Italy collects feedback

In 2023, more than 500 Italian customers were surveyed on topics such as quality, service and ESG. The answers (the response rate was a pleasing 19 per cent!) provided exciting insights into the sustainability awareness of the industry and the market: our business partners have certainly recognised the importance of dealing with the circular economy, but they often lack the necessary knowledge and ideas for implementation. The survey was repeated in Italy in 2024 and will be extended to the Spanish, French, Swiss and Greek markets in 2025.

Our aim is to take the lead as a pioneer in sustainability management and to support our customers as a competent partner on the path to circular economy. In addition, we derive strategic steps from the results and incorporate them into our planning. One measure to achieve this: The management team was brought on board and given comprehensive training on sustainability.

MACO Truck

On tour

11 months, 20 countries, over 90 stops - our MACO truck also toured throughout Europe in 2023, presenting a best-of of our products, services and systems as well as our commitment to sustainability. Our customers got to know our innovations and our company better - and gave us important feedback. They didn't have to travel far to do so: The truck with our sales team stopped very close to them.

Since 2024, its little brother, a mini-MACO truck, based on the same concept, has been touring throughout Italy. In 2025 France and Greece are on the route.

United Kingdom

Employee participation and development

A company is only as good as its employees. Committed employees who communicate openly and transparently are crucial for a positive corporate culture and success. In 2024, our UK branch launched a 3-year project to promote employee participation. They are asked to have a say in topics such as knowledge management, training, internal and external communication, talent acquisition and assessment - not just for today, but also for the future. The aim: to promote outstanding employees and position MACO as an attractive employer.

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